Clean Beauty: The emphasis on using skincare and makeup products with natural and clean ingredients is likely to continue.
Sustainable Beauty: Environmentally conscious beauty practices, including sustainable packaging and cruelty-free products, are expected to grow.
Inclusive Beauty: A focus on diverse representations of beauty, with more brands offering a wide range of shades for various skin tones and inclusive marketing campaigns.
Technology-Infused Skincare: Continued integration of technology in skincare products, such as smart devices for personalized routines and high-tech ingredients.
Glowy Skin: Healthy and radiant skin is always on-trend, with a focus on dewy finishes and luminous makeup.
Bold Eye Makeup: Experimenting with vibrant eyeshadows, graphic eyeliners, and bold eye looks may continue to be popular.
Sculpted Brows: Well-defined and groomed eyebrows remain a staple, with trends shifting from overly structured to more natural, feathery styles.
Lip Care: A focus on lip care, including lip masks and nourishing products, with an emphasis on natural lip colors.